We're proud to share that Simply Sweet Games has been selected for Most Ambitious, a new editorial feature from BetaKit that highlights bold, visionary Canadian tech ventures shaping the future of innovation. The inaugural issue includes a print and digital spotlight on companies leading with purpose, and we're honoured to be among them.
As a women-founded indie game studio, this recognition means more than a headline. It's a powerful affirmation of the values that drive us:
Designing premium casual games for players often overlooked by the mainstream
Blending cozy storytelling with scalable, adaptive technology
Leading with care, creativity, and integrity in everything we do
This moment didn't happen overnight. It's the result of lived experience, a clear sense of purpose, and the contributions of an extraordinary team.
We first connected with BetaKit while showcasing Criss Cross Castle in Toronto, where our CEO Tina Merry met BetaKit's CEO, Siri Agrell. Their thoughtful conversation reflected a shared commitment to building things differently. We also want to recognize our co-founder Carina Kom, whose participation in the QueerTech Founders Catalyst Program helped bring our story to BetaKit's radar and made this milestone possible.
"We're motivated to keep showing what ambition looks like when it's inclusive, player-centered, and proudly Canadian"
"This recognition isn't just about us—it's about proving that games built with empathy, diversity, and care can compete at the highest level. We're honored to be on this list and excited to keep building."
— Simply Sweet Games Team
We're thrilled to be featured—but more importantly, we're motivated to keep showing what ambition looks like when it's inclusive, player-centered, and proudly Canadian.
Criss Cross Castle is currently in soft launch on mobile, with plans to expand to Nintendo Switch, PC, and premium platforms later this year.
About Simply Sweet Games
Simply Sweet Games is an independent studio creating premium-casual word and puzzle games for global audiences. Headquartered in British Columbia, SSG is committed to inclusive design, multiplatform development, and empowering the next generation of players through accessible, emotionally resonant gameplay.
About BetaKit's Most Ambitious
BetaKit's Most Ambitious is a new national initiative celebrating Canada's most promising tech products and the people building them. Learn more at betakit.com/mostambitious
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